WORK / PO-ZU
Po-Zu, a luxury shoe brand, approached Blueski to help them create a Christmas Campaign to encourage a greater digital footfall onto their website over this crucial retail period. We responded with a funny, cool and very sassy film about their shoes.
We also created a series of GIFs from the original film. Doing this we created extra social media content for Po-Zu with only a relatively small increase in chargeable hours. Po-Zu then used the GIFs to lead customers to the main film and their website.
GIFs are micro films. Only a few seconds long they are a great way to gain extra traction with potential and existing customers as they are very shareable over all the most popular social networks.
At Blueski we like making GIFs that are like an exclamation mark and captures a brand essence or message.
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